Bengals Rewarded in Social Media Activity by Chad Ochocinco & Terrell Owens

Media and marketing power come in many different forms. Whether good or bad, publicity can bring in the $. Who knows if these 2 characters can survive together on the same team, but for now, the Bengals will reap the rewards.
examiner.com – Go ahead, ask me how I found out T.O. (Terrell Owens) signed with the Cincinnati Bengals. Did I find out through ESPN? No. NFL Network? Wrong again. How about the Cincinnati Enquirer? That’s three strikes and you’re out! Oops, that’s a baseball term. We are talking football here. Actually, we are talking social media. I found out the Cincinnati Bengals signed T.O. from Chad OchoCinco on Twitter.
I got a tip early Tuesday morning, July 27, 2010 that T.O. was signing with Cincinnati. A friend of mine who was near Paul Brown Stadium confirmed that several media outlets were lining up outside the stadium. I quickly came to the conclusion something big was going to happen. Unfortunately, I was not able to officially confirm that T.O. was being signed. Instead, I read news articles saying the New York Jets were potentially interested in signing T.O. I tried to dismiss those reports, but nothing else was being posted about T.O. signing with the Cincinnati Bengals. This led me to start looking at online buzz for more information about where T.O. was going to sign. Online buzz showed the Bengals were the front-runner in the T.O. sweepstakes, at least from a conversational stand-point.