Old Media Still Scratching Their Heads as to Why New Media is Dominant

No Shit Sherlock?

Broadcast Engineering – Around 10:30 p.m. on Sunday, May 1, I was watching a Mets-Phillies game played at Citizens Bank Park in Philadelphia on television. During the eighth inning, with the score tied, impromptu chants of “U-S-A! U-S-A!” roared out from a section near the third base line and quickly spread — unprompted — throughout the crowd. With a camera trained on them, Phillies fans throughout the stadium were seen looking at their cell phones and conferring with one another.

On Twitter and other social media sites, the reason for those chants was immediately clear. But not for those watching a baseball game on TV at home. That is, until, soon after hearing the increasingly loud chants, the on-air announcer broke the news to the viewing audience that Osama bin Laden had been killed in Pakistan.

Read More @: Broadcast Engineering

Consumers More Likely to Buy from Media Site Advertisers

June 17, 2010: A survey conducted by Harris Interactive for the Online Publishers Association found that 72 percent of consumers trust the content they see on media sites, such as ESPN.com, Wall Street Journal Online, or NYTimes.com, compared to 60 percent who find content on portals like Yahoo Sports or AOL News trustworthy and 23 percent who trust what they find on social media sites.
The media sites also tend to generate more confidence in their advertisers; 24 percent of respondents said they find advertisers on media sites to be “high-quality and reputable,” compared to 20 percent for portals and 8 percent for social media sites.
Those who recalled purchasing from the advertisers on a website were significantly more likely to have done so from a media site — 8 percent — compared to 5 percent for portals and 3 percent for social media. The loyal users of social media sites are more likely to purchase from their advertisers (15 percent), than portal fans (8 percent), or those loyal to social media sites (4 percent).
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