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Consumers More Likely to Buy from Media Site Advertisers
Posted on June 19th, 2010 1 comment
June 17, 2010: A survey conducted by Harris Interactive for the Online Publishers Association found that 72 percent of consumers trust the content they see on media sites, such as ESPN.com, Wall Street Journal Online, or NYTimes.com, compared to 60 percent who find content on portals like Yahoo Sports or AOL News trustworthy and 23 percent who trust what they find on social media sites.
The media sites also tend to generate more confidence in their advertisers; 24 percent of respondents said they find advertisers on media sites to be “high-quality and reputable,” compared to 20 percent for portals and 8 percent for social media sites.
Those who recalled purchasing from the advertisers on a website were significantly more likely to have done so from a media site — 8 percent — compared to 5 percent for portals and 3 percent for social media. The loyal users of social media sites are more likely to purchase from their advertisers (15 percent), than portal fans (8 percent), or those loyal to social media sites (4 percent).
RadioLink
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Ruxton Becomes Voice Media Group
Posted on November 6th, 2009 1 comment
PHOENIX, AZ–(Marketwire – November 5, 2009) – Voice Media Group, the one-stop lifestyle agency formerly known as the Ruxton Group, launched today, giving national brands a unique, targeted advertising gateway to young, urban consumers. As part of the Village Voice Media Holdings LLC family of companies, Voice Media Group helps brands engage with an audience of active young adults in every major national market through integrated print, online, event and street team offerings. In turn, it gives its alternative publisher partners access to valuable national brand marketing dollars.
Voice Media Group’s national network of 50 alternative print publications and more than 100 digital publications and Web sites reaches more than eight million newspaper readers, and receives more than 25 million unique digital visitors per month. It offers brands a national footprint with hyper-local reach to target consumers by verticals, interests, demographics or a combination of the three. In addition, Voice Media Group streamlines the ad buying process — from inventory to creative to billing — so advertisers can easily take advantage of the company’s entire platform and services.
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