Coca-Cola Social Media during Superbowl

adweek.com – Coca-Cola today launched a social media campaign on Facebook that teases its upcoming Super Bowl commercials while raising funds for the Boys & Girls Clubs of America.

Through Coke’s Facebook fan page, members can send friends virtual gifts of Coke — a bottle image that appears on their profile pages and newsfeeds. In return, senders get 20-second previews of the new commercials the beverage giant plans to air during the Super Bowl. Coke donates $1 to the Boys & Girls Clubs for each gift sent. At noon on game day, Feb. 7, gift-givers will receive both full ads before they are revealed to the general public on the CBS broadcast that night.

“By using our Super Bowl ads to invite people to join us in supporting Boys & Girls Clubs, we’re going beyond simply airing great commercials on a terrific live television event,” said Katie Bayne, CMO of Coca-Cola North America. “We’re reminding people that whenever they enjoy a Coca-Cola, they play a role in helping us make a difference in the lives of others. By opening a Coke they create a happiness multiplier.”
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Larry Johnson Losses His Cool on Twitter

Larry Leaping to the unemployment line... again.

pitch.com – The Kansas City Chiefs just released a statement saying the team and the NFL have told Larry Johnson to stay away from practice and team activities.

In the statement, the Chiefs say a decision on Johnson’s status with the team will be made at the conclusion of the investigation.

Read the full story at: pitch.com

NFL Warming up to Social Media

Double D has had some interesting, and crazy funny tweets this off season.

AP: The NFL said Monday it will allow players to use social media networks this season, but not during games. Players, coaches and football operations personnel can use Twitter, Facebook and other social media up to 90 minutes before kickoff, and after the game following traditional media interviews.
During games, no updates will be permitted by the individual himself or anyone representing him on his personal Twitter, Facebook or any other social media account, the league said.
The use of social media by NFL game officials and officiating department personnel will be prohibited at all times. The league, which has always barred play-by-play descriptions of games in progress, also extended that ban to social media platforms.
Earlier this summer, Chargers cornerback Antonio Cromartie was fined $2,500 by the team for criticizing the food service at training camp on Twitter.
The Miami Dolphins imposed restrictions on players, reporters and even spectators at their training camp, and several other teams also set up some restrictions on practice fields, including the Broncos, Patriots, Bills, Colts, Saints and Lions.
Read more at AP

Arizona CARDINALS vs. Pittsburgh STEELERS Play by Play

Finally Getting it Right: Super Bowl XLIII

This match will be the main reason I buy this game. The Super Bowl this year was such an officiating fiasco, that this will come as a small relief to get it right… EVERYDAY!

pwnordie.com –
Mark July on your calenders Arizona Cardinals fans, this is the first time you will be able to get revenge on the Pittsburgh Steelers after they beat your team in Super Bowl XLIII. GameStop is offering an exclusive demo of Madden NFL 10 for those that have reserved the game from them. This demo will feature four quarters of football (5mins each) between the two Super Bowl teams that will allow Steelers players to win the trophy again and Cardinals fans to end in their favor, much like our simulation of the game.

The cover of the game features Troy Polamalu and Larry Fitzgerald, both stars of the most recent Super Bowl so the selection of these two teams for the demo is a natural fit. Hopefully both of these players are able to avoid the “Madden Curse” (unless of course they are playing my team).
Read the rest at: pwnordie.com

Can Social Media Help Michael Vick?

Man what a hot button topic. I personal think if he wasn’t Michael Vick, He never would have seen the inside of a prision cell. His fame made him a martyr for the cause. They striped him of his title, yanked his money and locked him away, but I digress…

Social media can be good for a rep or bad, it just depends how it’s used. I don’t think MV the person needs SM right now. He needs to pick up the pieces, be happy to be free, and repair the relationship in his life in person. SM could be way too over bearing in this case… my two cents.

mashable.com – There was a time when Michael Vick was one of the most popular athletes on the planet. Of course, today sees Vick in a far different circumstance, as the former Atlanta Falcons quarterback was released from federal prison (and will finish his 23-month sentence under house arrest) and awaits a job making $10/hour in construction.

For now, Vick’s football career is in doubt, as he remains suspended by the NFL, and signing the athlete would be a huge PR risk for any team. But Vick is already taking steps to try and rebuild his image – in addition to his humble blue collar job, today it was announced that Vick will be working with The Humane Society to help stop dogfighting.

Read the full story at mashable.com.