Bengals Rewarded in Social Media Activity by Chad Ochocinco & Terrell Owens

Media and marketing power come in many different forms. Whether good or bad, publicity can bring in the $. Who knows if these 2 characters can survive together on the same team, but for now, the Bengals will reap the rewards.
examiner.com – Go ahead, ask me how I found out T.O. (Terrell Owens) signed with the Cincinnati Bengals. Did I find out through ESPN? No. NFL Network? Wrong again. How about the Cincinnati Enquirer? That’s three strikes and you’re out! Oops, that’s a baseball term. We are talking football here. Actually, we are talking social media. I found out the Cincinnati Bengals signed T.O. from Chad OchoCinco on Twitter.
I got a tip early Tuesday morning, July 27, 2010 that T.O. was signing with Cincinnati. A friend of mine who was near Paul Brown Stadium confirmed that several media outlets were lining up outside the stadium. I quickly came to the conclusion something big was going to happen. Unfortunately, I was not able to officially confirm that T.O. was being signed. Instead, I read news articles saying the New York Jets were potentially interested in signing T.O. I tried to dismiss those reports, but nothing else was being posted about T.O. signing with the Cincinnati Bengals. This led me to start looking at online buzz for more information about where T.O. was going to sign. Online buzz showed the Bengals were the front-runner in the T.O. sweepstakes, at least from a conversational stand-point.

FlipBoard Causes a Legal Stir

As print products die in the digital age, copyright infringement is becoming increasingly more topical. With the complexity of the changing digital landscape, more questions arise about online content usage.

Wired – Social news app Flipboard was yesterday’s hot new app, despite—or perhaps because of—technical problems that prevented some features from working. But there might be a bigger snag: Is Flipboard scraping content it doesn’t have the rights to?

Flipboard, the new iPad app that renders links from your Twitter feed and favorite sites in a beautiful, magazine-style layout, has a problem: it scrapes websites directly rather than using public RSS feeds, opening it to claims of copyright infringement.

Unlike some similar news apps like Pulse, Flipboard appears to eschew the older syndication standby RSS to instead grab URLs from Twitter and Facebook feeds. While news sources that maintain their own automatic Twitter feeds tend to link the same stories as they do in their RSS feeds, there’s one critical difference: RSS also allows content to be included in the feed, whereas Twitter provides only the URLs that link back to the full website. (Unless, of course, the site only writes 140 character news stories.)

Read More….

Consumers More Likely to Buy from Media Site Advertisers

June 17, 2010: A survey conducted by Harris Interactive for the Online Publishers Association found that 72 percent of consumers trust the content they see on media sites, such as ESPN.com, Wall Street Journal Online, or NYTimes.com, compared to 60 percent who find content on portals like Yahoo Sports or AOL News trustworthy and 23 percent who trust what they find on social media sites.
The media sites also tend to generate more confidence in their advertisers; 24 percent of respondents said they find advertisers on media sites to be “high-quality and reputable,” compared to 20 percent for portals and 8 percent for social media sites.
Those who recalled purchasing from the advertisers on a website were significantly more likely to have done so from a media site — 8 percent — compared to 5 percent for portals and 3 percent for social media. The loyal users of social media sites are more likely to purchase from their advertisers (15 percent), than portal fans (8 percent), or those loyal to social media sites (4 percent).
RadioLink

VVM hits SXSW Hard

houstonpress.com – Village Voice Media, the Houston Press’ daddy company, has announced the line-up for this year’s SXSW day party at La Zona Rosa, set for March 19 at noon. The show hasn’t disappointed since Rocks Off has been aboard, with 2008 bringing the Black Keys, HEALTH and …Trail Of Dead and last year the Crystal Antlers, M. Ward, Cursive and Gomez enlivening five-hour event.
This year’s line-up is just as striking as the previous two, with current indie darlings and Rocks Off faves Surfer Blood, The xx, The Pains Of Being Pure At Heart and the legendary Superchunk rounding out our bill. We told we know how to stack the deck, kids.

Village Voice Media & XO Join in Partnership

money.cnn.com – XO Communications (OTCBB: XOHO) today announced that it has deployed a nationwide MPLS IP-VPN solution for Village Voice Media Holdings, LLC (VVMH), for the benefit of its operating companies that consist of 14 weekly newspapers and daily Web sites, including New York’s Village Voice, the LA Weekly, Denver’s Westword and the Phoenix New Times.

XO Communications is providing a fully managed MPLS-based wide area networking solution connecting the various locations of the operating companies across nine states, including a data center and VVMH corporate offices in Phoenix, Arizona. The XO MPLS IP-VPN solution provides VVMH and its operating companies with a secure, private IP network with Class of Service capabilities and high-speed Ethernet access to support optimal performance for delivery of digital media files and access to central applications. The XO solution also paves the way for VVMH and the operating companies’ eventual migration to Voice over IP (VoIP).
Read more @ money.cnn.com

Facebook Late to the Check In Game

This article is interesting, no matter how mislead. Will a FB checkin app get good traction out of the gate? Well, of course it will. FB has the biggest social pool to pull from, but lets not fool ourselves, FB has never been a geo-targeted application. Not to mention, several years late to the party. Good reading none the less.
buisnessinsider.com – One of New York’s hottest startups, Foursquare, is under heavy fire from more established Silicon Valley players.

A source briefed on the matter tells us Facebook is working on a feature that will allow users who access the network from mobile devices to “check-in” and broadcast their current location to all their friends.

Huge local business reviews site Yelp rolled out a similar “check-in” feature earlier this month.

Allowing users to “check-in” is Foursquare’s primary function.

Facebook, with its huge scale and wealth of engineering talent, could squash Foursquare. Mainly, that’s because like with Foursquare — and unlike with Yelp or Twitter — Facebook friends are your real friends. They are the kind of people you want to see that you’ve checked-in at a bar, and then meet you there.

We’d caution that this is a single source and that plans can always change. At a place like Facebook, lots of things are always being hacked together, but no one is ever quite sure what will make it as a full release product.

Read the rest at buisnessinsider.com.