VVM hits SXSW Hard

houstonpress.com – Village Voice Media, the Houston Press’ daddy company, has announced the line-up for this year’s SXSW day party at La Zona Rosa, set for March 19 at noon. The show hasn’t disappointed since Rocks Off has been aboard, with 2008 bringing the Black Keys, HEALTH and …Trail Of Dead and last year the Crystal Antlers, M. Ward, Cursive and Gomez enlivening five-hour event.
This year’s line-up is just as striking as the previous two, with current indie darlings and Rocks Off faves Surfer Blood, The xx, The Pains Of Being Pure At Heart and the legendary Superchunk rounding out our bill. We told we know how to stack the deck, kids.