Coca-Cola Social Media during Superbowl

adweek.com – Coca-Cola today launched a social media campaign on Facebook that teases its upcoming Super Bowl commercials while raising funds for the Boys & Girls Clubs of America.

Through Coke’s Facebook fan page, members can send friends virtual gifts of Coke — a bottle image that appears on their profile pages and newsfeeds. In return, senders get 20-second previews of the new commercials the beverage giant plans to air during the Super Bowl. Coke donates $1 to the Boys & Girls Clubs for each gift sent. At noon on game day, Feb. 7, gift-givers will receive both full ads before they are revealed to the general public on the CBS broadcast that night.

“By using our Super Bowl ads to invite people to join us in supporting Boys & Girls Clubs, we’re going beyond simply airing great commercials on a terrific live television event,” said Katie Bayne, CMO of Coca-Cola North America. “We’re reminding people that whenever they enjoy a Coca-Cola, they play a role in helping us make a difference in the lives of others. By opening a Coke they create a happiness multiplier.”
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